Privacy Policy
Last Updated: May 15, 2026
1. Introduction
Welcome to livesport.guide ("we," "our," or "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, and safeguard your data when you visit our website livesport.guide.
If you have any questions or concerns about our policy, or our practices with regards to your personal information, please contact us.
2. Information We Collect
We collect personal information that you voluntarily provide to us when you register on the website, express an interest in obtaining information about us or our products and services, or otherwise when you contact us.
- Personal Identifiers: Name, email address, and other contact information you provide.
- Preferences: Your sports preferences, favorite teams, and notification settings.
- Usage Data: Information about how you interact with our site, including IP address, browser type, and pages visited.
3. How We Use Your Information
We use personal information collected via our website for a variety of business purposes described below:
- To facilitate account creation and logon process.
- To send you administrative information, such as changes to our terms and conditions.
- To provide you with personalized sports schedules and reminders.
- To improve our website functionality and user experience.
- To comply with legal obligations and prevent fraud.
4. Sharing Your Information
We do not sell your personal information to third parties. We only share information with your consent, to comply with laws, or to provide you with services (e.g., email notification providers).
Affiliate Redirection: When you click a "Watch Now" or similar link to a broadcaster (e.g., Sky Sports, TNT Sports), you are redirected to a third-party site. We may use affiliate cookies to track this redirection for commission purposes. This does not involve sharing your profile data with them directly.
5. Cookies and Tracking
We use cookies and similar tracking technologies to access or store information. You can set your browser to refuse all or some browser cookies, but this may affect some functionality of our website.
See our Cookie Policy for a full breakdown of categories and how to manage your consent.
6. Data Retention
We retain your personal information for as long as necessary to provide you with our services and as described in this policy. If you delete your account, we will remove your personal identifiers within 30 days, although some anonymized usage data may be retained for analytical purposes.
7. Your Privacy Rights
Depending on your location (e.g., UK or EU), you have certain rights under applicable data protection laws (GDPR/UK GDPR), including the right to access, correct, or delete your personal data.